Tuesday, October 13, 2026
ROCK NEWS PR






Riff Press — Entry-level rock & metal PR


Rock & metal publicity for your next release

We write your press. We take it to rooms that feel your passion.

Your record deserves more than a blast to a random list. You get a release written in your voice, a pitch to the outlets that actually care about the music you make, one follow-up, and every live link sent back to you.

UK + international rock / metal blogs
Soundcheck · Main Stage · Amped
50% to start · 50% on the report
No retainers · No promises we can’t keep

What you actually buy

Four jobs. You choose how hard we push.

You could email a hundred sites yourself. You pay us to tell your story properly, put it in front of the people who feel that same fire, and come back with proof. How deep that goes depends on the tier you pick.

01

Write your release

A short press release, a one-liner, and talking points in your voice. Built for an editor with twenty seconds — not a life story.

02

Find your rooms

We do not mail every address we own. We send your music to the 25–40 outlets that feel your passion.

03

Follow up once

One polite chase after 5–7 days. No daily pestering. Editors remember who respects their time.

04

Send you the proof

Who heard it, what landed, live links. That report is yours to show a label, a booker, or the people who already believe in you.

Pricing

Three tiers. Pick the push that fits you.

Per single or EP. No coverage promises — you pay for the campaign and the report. Want pictures with it? Promo shoot add-on, £50–£100.

Entry

Soundcheck

£99

For you if you are launching a single or EP on a tight budget and need the essentials done properly.

  • Professional press release from the bio, background and links you send
  • Sent to a core list of regional and genre blogs, zines and reviewers that feel your passion
  • One distribution send with basic email tracking
  • Built to be lean — no custom editor-by-editor pitching

Book Soundcheck

Full blitz

Amped

£200

For you if this release is a real industry push and you want the heaviest touch we offer.

  • Full press pack: primary release, elevator pitch, and blurbs for different rooms
  • VIP list — high-profile rock press, promoters, digital radio, tastemakers
  • Direct outreach to key editors for premieres and features
  • Multiple follow-up waves and asset resends
  • In-depth report: pickup, interview requests, and feedback from outlets

Book Amped

Add-on

Promo photos that look like the record.

Editors judge the picture before they press play. Add a shoot to any campaign and you walk away with stills for press, socials, and the pack we send out.

£50–£100

Location sets the price

£50 if we can shoot you locally — outdoor, street, or the rehearsal room. £100 if we are travelling or booking a space. Edited selects included. Studio hire, extra outfits, and a video day sit outside this add-on.

Yours to use

Press-ready stills

A tight set for the release: band shots, a couple of singles, crop-safe for square posts and landscape features. We put them in the pitch so the room sees you, not a blank email.

How a campaign runs

From assets to report

Week 0

You send the kit

Track (streaming link, not an attachment), artwork, bio, dates, quotes, and any story that is actually true. We do not start until the deposit is in.

Weeks 1–4

Write, send, wait

Your release goes to the rooms that fit you. Soundcheck is one send. Main Stage and Amped get follow-up waves. You hear from us the moment something live lands.

Week 5–6

Report closes it

You get the wrap-up for your tier — sent, opens where we can track them, and every live link. Balance invoice goes out with the report.

Fit

This is for you if the music already means something

This is for you

  • Rock, metal, punk, hard rock, alternative — finished and released or dated
  • You want blog reviews, premieres, and interviews you can screenshot
  • You can wait 4–6 weeks and accept that some inboxes will stay quiet
  • You need a clean campaign and a written result, not a monthly babysitter

This is not for you

  • You want a Kerrang cover, Radio 1, or “guaranteed placements”
  • The track is a demo with no artwork and no date
  • You need playlisting, TikTok, or ads — that is a different job
  • You want us to mail 1,000 random sites and call it strategy

Questions

Before you book

Do you guarantee coverage?

No. Anyone who does is selling you a paid post or a lie. We guarantee the writing, the targeted send, the follow-up, and the report. A decent, finished record on the right list usually picks up mid-tier blogs. It does not usually pick up Kerrang.

How many sites do you send to?

It scales with the tier. Soundcheck is a core genre and regional list. The Main Stage is an expanded UK and international rock / metal list plus freelance journalists. Amped adds high-profile press, promoters and tastemakers. You see the shortlist for your tier before it goes out.

When should we start?

Two to four weeks before your single lands. If it is already out, we can still run it — but editors work harder when they have a date to aim at.

What do you need to send us?

Your streaming links, artwork, a short bio that is not a novel, credits, hometown, release date, live dates if you have them, and one honest hook. No file attachments for the music itself.

What’s included in a photo shoot?

A promo set you can use for press, socials, and the campaign pack. Price is £50–£100 depending on location — local outdoor or rehearsal-room shots sit at the bottom of that range; travel or a booked space sits at the top. Edited selects included. Studio hire, extra outfits, or a video day are not in this add-on.

How do we pay?

50% to start the writing. 50% when the report is delivered. Photo shoots are quoted and paid separately before the date. Soundcheck £99, The Main Stage £150, Amped £200.

Book

Send your record. We’ll tell you if we can carry it.

Use the form. If your music and timing fit, you get a yes, a start date, and the deposit details. If we are not the right rooms for you, we will say so rather than take the money.











Sends to andy@rocknews.co.uk with the subject RIFF PRESS. The first time this is used, Andy must click the confirmation link FormSubmit emails him.

Riff Press — rock & metal PR for your release
We cannot promise a magazine will run your record. You are paying for the writing, the pitching, and a full report of what came back.



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